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Sooke Region Tourism Lifestyle

Sooke Region Tourism Wild by Nature

Sooke Region Tourism Wild by Nature

Sooke Region Tourism Outdoor Adventures

Avatar Grove and Port Renfrew Ancient Forests

Surfing Jordan River Canada


Mystic Beach

Mountain Biking in the Sooke Hills

French Beach

Sombrio Beach

Fishing and Marine Life

Sooke Potholes

Soule Creek Lodge, Port Renfrew

Magazine Articles, News Stories

Sooke Region Tourism Association Wins Power of Partners Award for “You Won’t Be Sorry” Campaign

The 2013 Power of Partners Award from Tourism Vancouver Island has been bestowed on Sooke Region Tourism Association for their partnership with Tourism Nanaimo, Tourism Tofino and Black Ball Ferry Line for Vancouver Island’s first multi-destination tourism campaign. This campaign was designed here in Sooke, by amds | aukusti media design studio.

The “You Won’t Be Sorry” campaign aimed to inspire passengers on Black Ball Ferry Lines, a 90 minute sail between Port Angeles, Washington and Victoria, BC to extend their Vancouver Island vacation to destinations beyond the port of call of Victoria.

In Spring and Summer 2013, the messaging poked fun at the Canadian tendency to over-apologize, matching phrases like “We’re sorry, the locals are a little crabby in Sooke.” to videography of each participating destination. Framing a multi-platform approach of broadcast and online advertising with social media, the campaign successfully provided significant increases in visitation to the partner websites by residents of Seattle and Portland, as well as over 11,000 contest entries. View the “You Won’t Be Sorry” television commercial at:

Northwest Travel – October 2013 Daytripping – Sooke, Vancouver Island

Travel + escape – June 2013 Discover the City-Country Vibe of Sooke & Victoria

Times-Colonist – April 2013 The naked tree-hugger makes her way to Port Renfrew

Condé Nast Traveler – December 2012 Gold List 2012

Calgary Herald – September 2012September 2012

Vancouver View – May 2012May 2012 [PDF]

E/A Photography – April 2012April, 2012

The Star – May 2012 – Canada travel: New B.C. route opens up Vancouver Island’s ancient trees

Fashion Magazine – April 2012 April 2012 [PDF]

Times-Colonist – March 2012March 17, 2012

Real Food Traveler – April 2012Sooke Harbour House: A Meal of a Lifetime

Canadian Geographic Travel – Fall 2011Canadian Geographic Travel – Fall 2011 [PDF]

Coastal Experiences

Make sure you experience these wild coast array of things to tempt and taunt the senses.

  1. Distinctively Canadian

    Indulge your senses by viewing the most impressive Canadian Art collections, sampling uniquely local flavours, and experiencing our diverse history.

  2. Stay with us

    Whether you want to stay in a cozy bed & breakfast, cottage or inn, or upgrade to one of the many extraordinary resorts or vacation homes – we have it all. It’s easy to spend a relaxing or invigorating vacation here.

  3. Attend a Festival

    Art, music, and culture. Our region is a hot bed of activity year round. With the Tall Trees Festival, Bluegrass Festival, Sooke Fine Arts Show, our many Art festivals, Canada Day, Festival of trees and the Pacific Rim Whale Festival we celebrate our Island culture and environment.

  1. Hike the WCT

    The West Coast Trail is a world renowned backpacking trail. Open from May 1st until September 30th, this gruelling 75 km (47 mi) trek is well worth the challenge for the breathtaking examples of the West Coast of Vancouver Island.

  2. Sea To Sky Hiking

    Discover the raw beauty and uncharted nature of the CRD. From seasoned backpackers to amateur day hikers you can traverse up to the tallest peaks and back down to the rocky shores of the Juan de Fuca by hiking historical trails.

  3. Going Coastal

    Our Coast has long been inspiration to all kinds of musicians, writers and painters. It is not hard to see why – take a walk through ancient forests with gnarled trees and green canopies, explore hidden creeks and spot eagles taking flight or bears ambling through the undergrowth.