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Sooke Region Tourism Wild by Nature
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Avatar Grove and Port Renfrew Ancient Forests
Surfing Jordan River Canada
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Magazine Articles, News Stories
Sooke Region Tourism Association Wins Power of Partners Award for “You Won’t Be Sorry” Campaign
The 2013 Power of Partners Award from Tourism Vancouver Island has been bestowed on Sooke Region Tourism Association for their partnership with Tourism Nanaimo, Tourism Tofino and Black Ball Ferry Line for Vancouver Island’s first multi-destination tourism campaign. This campaign was designed here in Sooke, by amds | aukusti media design studio.
The “You Won’t Be Sorry” campaign aimed to inspire passengers on Black Ball Ferry Lines, a 90 minute sail between Port Angeles, Washington and Victoria, BC to extend their Vancouver Island vacation to destinations beyond the port of call of Victoria.
In Spring and Summer 2013, the messaging poked fun at the Canadian tendency to over-apologize, matching phrases like “We’re sorry, the locals are a little crabby in Sooke.” to videography of each participating destination. Framing a multi-platform approach of broadcast and online advertising with social media, the campaign successfully provided significant increases in visitation to the partner websites by residents of Seattle and Portland, as well as over 11,000 contest entries. View the “You Won’t Be Sorry” television commercial at: http://www.youwontbesorry.com
Northwest Travel – October 2013 – Daytripping – Sooke, Vancouver Island
Travel + escape – June 2013 – Discover the City-Country Vibe of Sooke & Victoria
Times-Colonist – April 2013 – The naked tree-hugger makes her way to Port Renfrew
Condé Nast Traveler – December 2012 – Gold List 2012
Calgary Herald – September 2012 – September 2012
Vancouver View – May 2012 – May 2012 [PDF]
E/A Photography – April 2012– April, 2012
The Star – May 2012 – Canada travel: New B.C. route opens up Vancouver Island’s ancient trees
Fashion Magazine – April 2012 – April 2012 [PDF]
Times-Colonist – March 2012 – March 17, 2012
Real Food Traveler – April 2012 – Sooke Harbour House: A Meal of a Lifetime
Canadian Geographic Travel – Fall 2011 – Canadian Geographic Travel – Fall 2011 [PDF]